Privacy policy
Last updated: August 30, 2026
SEVEN THREE TWELVE ("7312", "we", "us", or "our", operated by David Poláček, Company ID / IČO: 29820499) operates this store and website (www.7312.world), including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). SEVEN THREE TWELVE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information depending on how you interact with the Services:
• Contact details including your first name, last name, billing address, shipping address, and email address.
• Financial & Transaction information including order details, payment confirmation, and transaction metadata. (Full payment card information is securely encrypted and processed directly by certified payment providers such as Shopify Payments, Stripe, Apple Pay, or Google Pay).
• Device & Technical information including your IP address, browser type, device identifiers, and essential session cookies.
• Communications including information you share with us when contacting customer support at info@7312.world.
Personal Information Sources
We collect personal information directly from you (when placing an order or contacting us), automatically through the store platform (via cookies and log files), and through our trusted service providers (such as transport carriers like Packeta / Zásilkovna, DPD, DHL, and payment gateways).
How We Use Your Personal Information
We use your personal information strictly for legitimate commercial and legal purposes:
• Providing & Fulfilling Services: Processing payments, fulfilling orders, printing shipping labels, managing returns, and sending order notifications.
• Security & Fraud Prevention: Authenticating transactions, securing platform integrity, and preventing fraudulent orders.
• Customer Communication: Providing responsive support and updates regarding your orders.
• Legal Compliance: Maintaining statutory accounting records and complying with applicable tax and consumer protection laws.
How We Disclose Personal Information
We do not sell or rent your personal data. We disclose information only to authorized service providers assisting our operations:
• Shopify (e-commerce hosting and checkout infrastructure).
• Delivery Partners (Packeta / Zásilkovna, DPD, DHL, and partner postal carriers for physical dispatch).
• Payment Processors (for secure transaction settlement).
• Authorities when strictly required by applicable law.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, maintain accounting compliance (statutory retention periods up to 10 years), and resolve potential disputes or warranty claims.
Your Rights Under GDPR (EU & EEA Residents)
If you reside within the European Union or European Economic Area, you hold statutory rights under Regulation (EU) 2016/679 (GDPR):
• Right to Access, Correct, or Delete your personal information.
• Right to Restrict or Object to data processing.
• Right to Data Portability.
• Right to Withdraw Consent at any time (where processing is based on consent).
To exercise any of these rights, contact us directly at info@7312.world.
Complaints
If you have concerns regarding our data handling, please contact us first at info@7312.world. You also have the right to lodge a complaint with your local supervisory authority. In the Czech Republic, the competent authority is the Office for Personal Data Protection (Úřad pro ochranu osobních údajů – ÚOOÚ, Pplk. Sochora 27, 170 00 Praha 7, www.uoou.cz).
Data Controller Contact Information
For the purposes of applicable data protection laws, the data controller is:
David Poláček – SEVEN THREE TWELVE (7312)
Company ID (IČO): 29820499
Registered Address: Pilařská 471, 763 31 Brumov-Bylnice, Czech Republic
Email: info@7312.world
Website: www.7312.world